About Nihad Taisir

I’m Nihad Taisir; a creative director, branding expert, and Arabic digital calligrapher with over 25 years of experience helping brands find their voice through culturally grounded visual identity.

After leading creative and marketing teams across aviation, publishing, healthtech, and culture, I transitioned into independent practice to focus on work with deeper meaning.

Today, I work directly with clients across the MENA region and internationally — offering creative direction, brand identity systems, and Arabic calligraphy. When projects require more, I bring in trusted collaborators — but always stay hands-on throughout the process.

Design isn’t decoration; it’s translation. A way to transform ideas into form and intention into structure.

Arabic design deserves more than trend-following or templating. It deserves clarity, purpose, and respect for its visual and cultural depth.

Whether I’m designing a brand, a book, or a calligraphic composition, I build work that is timeless, strategic, and deeply rooted.

I’m not an agency. I’m an independent creative who builds with care, one line and one idea at a time.

I collaborate “when needed” with a trusted network of designers, editors, and creatives, but the creative leadership always stays personal.

My process is intentional, structured, and always begins with listening. From there, we build something that lasts.