Authentic Brands for the Arabic-Speaking World
Crafting visual identities that are culturally authentic and strategically effective.
Are You Struggling to Connect?
In a global market, brands need a voice that is both modern and rooted in culture. We solve the challenge of creating a brand identity that resonates deeply with Arabic-speaking audiences, ensuring your message is not just seen, but felt.
Lack of Cultural Relevance
Your brand feels generic or out of place, failing to connect with local audiences.
Visual Inconsistency
Your branding is fragmented, lacking a unified look and feel across platforms.
Falling Behind
Your brand identity doesn’t reflect your modern, forward-thinking business.
Our Three-Step Signature Approach
We start with deep research to understand the nuances of your audience, ensuring your brand resonates authentically with its cultural context.
Services I Offer
Arabic Branding
From logo design to full visual identities, I create cohesive brand systems that are rooted in cultural authenticity and strategic clarity.
Digital Arabic Calligraphy
I translate the beauty of traditional Arabic calligraphy into modern, scalable digital compositions for logos, titles, and art.
Creative Strategy & Consultation
I provide strategic guidance to help brands clarify their purpose, voice, and market position before the design process begins.
Editorial & Book Design
I design elegant layouts and covers for books and publications that honor the language and meaning of the text.
What My Clients Say
“One of the best, if not the best, of WinSoft’s specialists in the area of Arabic publishing and typography. Someone with thorough familiarity with the great traditions of Arabic writing while at the same time totally familiar with modern design, technology and its implications.”
Thomas Milo, Decotype BV
“Nihad is a great person to work with, has a lot of detail and in-depth knowledge and is a great asset to us in the Middle East. A must have in your network and as a business partner.”
Caroline Hourrègue, Winsoft International
“A creative ‘out-of-the-box’ marketer, Nihad brings a refreshing perspective to branding in the aviation industry. He combines traditional and digital strategies to deliver a well-rounded, engaging, and integrated branding approach.”
Joe Rosone, AIN Media Group
“Being a true artist is already a much rare asset, but having in addition the right feeling how creative ideas will impact marketing and business is a very different challenge that Nihad has proven he can definitively take up.”
Marie Lamour, Roche
