Selected work · Nihad Taisir Nadam
Creative portfolio: Arabic branding and bilingual design
Design with soul. Strategy with purpose.
A selection of work across brand identity, Arabic and bilingual logo design, editorial design, digital Arabic calligraphy, and digital experiences. Each project connects strategic thinking, language, storytelling, and craft.
Branding · Identity · Publishing
Selected projects
A cross-section of identity systems, logo design, editorial work, and cultural projects developed for organizations and brands across the region.
University of Fujairah
Brand Design
Al Saada
Rebranding
The Gold Souk
Brand Design
Waffly
Brand Design
Corporate Sports
Brand Design
Aşkım
Logo Design
Fadi Hassoun
Brand Design
Abou Rony
Logo Design
Ghaf Benefits
Logo Design
Inaq
Logo Design
Haroof
Brand Identity
Nihad
Logo Design
W Dubai — The Palm
Wallpaper Design
NYU Young Readers
Book Design
NYU Book Covers
Arabic Calligraphy
Editorial and Book Layout
Editorial Design
Arabic · Bilingual · Typographic
Logo design
A broader archive of Arabic and bilingual marks, typographic identities, and custom lettering developed across sectors and scales.
Adaptation · Localization
English to Arabic logo design
Arabic adaptations that preserve the recognition, proportion, and character of established Latin wordmarks without forcing one writing system to imitate another.
For the broader thinking behind bilingual identity systems, read my in-depth guide to Arabic–English bilingual logo design.
Web · Product · Experience
Digital design
Selected digital platforms where identity, content, interface, and Arabic-language experience operate as one system.
Letterform · Technology · Composition
Digital Arabic calligraphy
My work combines a practical understanding of classical Arabic scripts with design judgment and digital production. The result is calligraphy built for a specific context, not decoration applied after the fact.
- A bridge between tradition and technology. Script principles and cultural meaning are preserved while the work is prepared for contemporary media.
- Design and lettering as one system. Composition, hierarchy, and brand context are considered alongside the calligraphic form.
- Authentic construction. Letter relationships, rhythm, and script character are understood rather than superficially imitated.
- Production-ready execution. The work is developed with the technical demands of screens, print, applications, and scalable identity systems in mind.
Arabic Branding & Calligraphy
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