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Nihad Taisir | Creative with Marketing Depth

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Independent Arabic Branding & Calligraphy

Nihad Taisir Nadam is a creative director and digital Arabic calligrapher with over 25 years of experience helping brands find clarity, culture, and lasting identity.

Who I Am and How I Work

I’m Nihad Taisir, an independent creative director specializing in Arabic branding, design systems, and Arabic digital calligraphy. I help founders, institutions, and creative teams shape visual identities that feel authentic, structured, and culturally grounded.

No agencies. No layers. Just direct collaboration, strategy-driven design, and deep creative focus.

More about Me

Clients & Collaborations

Brands I’ve Worked With

From local startups in the UAE to global institutions and award-winning creative agencies — each project approached with the same depth of care.

ADEO
Dubai Sports Council
ICP
Brill
NYU
Abu Dhabi Language Centre
Esdarat
Kalima
Dar Al Muheet
Huawei
Adobe
Winsoft
eMashq
BMW
Mini
Wafi
Emaar
McDonalds
Coca Cola
Zespri
L'Oreal
Nivea
Askim
The Dubai Mall
IHG
Voco
Holiday Inn
Waffly
Raibal
Abou Rony
TBWA Raad
Bateel
Ogilvy
FP7
Emirates MBD
RAK Bank
Bank Muscat
Standard Chartered
Taleem
UAS

What I Offer

Services & Expertise

All Services →

01

Arabic Branding

Strategic identity rooted in Arabic culture and clarity. From logo design to full visual identity systems built for the Middle East market.

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02

Digital Arabic Calligraphy

Modern compositions that balance heritage and structure. Traditional Arabic calligraphy translated into scalable digital art for logos, titles, and installations.

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03

Creative Strategy & Consultation

Helping teams and brands gain clarity before design begins. Strategic guidance on purpose, voice, and market position.

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04

Editorial & Book Design

Layouts and covers that honour language and meaning. Bilingual Arabic–English publications designed to international publishing standards.

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Testimonial

“One of the best, if not _the_ best, of WinSoft’s specialists in the area of Arabic publishing and typography. Someone with thorough familiarity with the great traditions of Arabic writing while at the same time totally familiar with modern design, technology and its implications.”

“A creative ‘out-of-the-box’ marketer, Nihad brings a refreshing perspective to branding in the aviation industry. He combines traditional and digital strategies – from trade shows to social media and content – to deliver a well-rounded, engaging, and integrated branding approach. A complete marketing professional!”

“Nihad is a great person to work with, has a lot of detail and indepth knowledge and is a great asset to us in the Middle East. A must have in your network and as business partner. I was delighted to have the opportunity of working with him and I found him to be a true professional.”

“Being a true artist is already a much rare asset, but having in addition the right feeling how creative ideas will impact marketing and business is a very different challenge that Nihad has proven he can definitively take up.”

Blog المدونة

بعض المدونات باللغة العربية، والبعض بالانكليزية. وفيها بعض الموضوعات التي أجدها مناسبة للمشاركة عادة ما تكون حول التصميم، الخط العربي، أو الخط العربي الرقمي، أتمنى أن تنال اعجابكم وتفيدكم.

Arabic Branding & Calligraphy

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