Based in Dubai, I am a Creative Strategist, Visual Artist, and Digital Arabic Calligrapher, specializes in branding, marketing strategies, digital product design, and digital Arabic calligraphy. I’ve worked for a number of advertising agencies and technological companies since 2000. I enjoy the challenge of resolving complicated client concerns and creating an entirely new user experience.
My work has been included in a number of books, overseas periodicals, and art galleries. During this period, I worked on a range of projects, the most notable of which were the “digitization of Arabic calligraphy” items and the launch of some of the Middle East’s largest worldwide companies.
To share my knowledge and excitement for design and Arabic Calligraphy, I enjoy tweeting, blogging, and presenting at design forums and institutions.
I believe that taking breaks from screens is necessary, and when I do, I work with ink and watercolors or tend to plants in my small garden. My favorite part of the day is spending time with my family.