I am a Creative Strategist, Visual Artist, and Digital Arabic Calligrapher, based in Dubai, specializes in branding, marketing strategies, and digital product design, as well as digital Arabic calligraphy. Since the year 2000, I’ve worked for a variety of advertising agencies and technology firms. I appreciate the challenge of resolving complex customer issues and designing the user experience from the ground up.
I was fortunate to have my work featured in several books, foreign publications, and art galleries. During this time, she worked in a variety of areas, the most important of which was the “digitization of Arabic calligraphy” products and the launch of some of the biggest international brands in the Middle East.
I enjoy tweeting, blogging, and speaking at design forums and colleges to share my knowledge and enthusiasm for design and Arabic Calligraphy.
I believe it is essential to take breaks from screens, and when I do, I work with ink and watercolors or tend to plants in my small garden. My favorite time of day is spent with my family.