Nihad Taisir Nadam is a creative director and digital Arabic calligrapher with over 25 years of experience helping brands find clarity, culture, and lasting identity.
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I’m Nihad Taisir — an independent creative director specializing in Arabic branding, design systems, and Arabic digital calligraphy. I help founders, institutions, and creative teams shape visual identities that feel authentic, structured, and culturally grounded.
No agencies. No layers. Just direct collaboration, strategy-driven design, and deep creative focus.
More about MeI’ve had the privilege of collaborating with a diverse range of organizations — from local startups in the UAE to global institutions and award-winning creative agencies.
Each project has been an opportunity to craft meaningful design — whether through branding, digital strategy, or my specialized work in digital Arabic calligraphy. I bring the same level of intention and care to every engagement, regardless of scale.
Strategic identity rooted in Arabic culture and clarity.
Helping teams and brands gain clarity before design begins.
Modern compositions that balance heritage and structure.
Layouts and covers that honor language and meaning.
“One of the best, if not _the_ best, of WinSoft’s specialists in the area of Arabic publishing and typography. Someone with thorough familiarity with the great traditions of Arabic writing while at the same time totally familiar with modern design, technology and its implications.”
“A creative ‘out-of-the-box’ marketer, Nihad brings a refreshing perspective to branding in the aviation industry. He combines traditional and digital strategies — from trade shows to social media and content — to deliver a well-rounded, engaging, and integrated branding approach. A complete marketing professional!”
“Nihad is a great person to work with, has a lot of detail and indepth knowledge and is a great asset to us in the Middle East. A must have in your network and as business partner. I was delighted to have the opportunity of working with him and I found him to be a true professional.”
Caroline Hourrègue
Commercial Director / Winsoft International
“Being a true artist is already a much rare asset, but having in addition the right feeling how creative ideas will impact marketing and business is a very different challenge that Nihad has proven he can definitively take up.”
Marie Lamour
Head of Marketing and Digital Solutions / Roche
بعض المدونات باللغة العربية، والبعض بالانكليزية. وفيها بعض الموضوعات التي أجدها مناسبة للمشاركة عادة ما تكون حول التصميم، الخط العربي، أو الخط العربي الرقمي، أتمنى أن تنال اعجابكم وتفيدكم.
