I am Nihad Taisir Nadam, a Creative Director and branding expert based in Dubai for more than 25 years. My career brings together brand identity, digital Arabic calligraphy, and editorial design, forming a unique blend of creativity, strategy, and technology.
Over the years, I have collaborated with global corporations, government institutions, publishing houses, and cultural organizations, contributing to projects that shaped the visual and cultural landscape of the Arab world.
1. Branding and Visual Identity
My core expertise lies in building and developing brands in the Middle East.
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Collaborated with global brands including Emaar, IHG Hotels, BMW, Nivea, McDonald’s.
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Partnered with leading advertising agencies such as Promoseven, Ogilvy, and TBWARaad.
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Built independent branding projects for both local and international businesses.
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Worked with major government entities on strategic identity initiatives.
What makes me distinctive is my deep understanding of Middle Eastern culture, combined with experience in digital and traditional marketing, content creation, and Arabic typography. I often integrate Arabic typographic forms into logos and identities, adding authenticity and cultural resonance to brands.
2. Digital Arabic Calligraphy and Automation
I am among the very few specialists worldwide working on digitizing and automating Arabic calligraphy.
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Expertise in the history, structure, and rules of Arabic calligraphy combined with technical problem-solving.
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Collaborated with international leaders such as Adobe, WinSoft, and DecoType.
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Co-developed with WinSoft the first online Arabic digital calligraphy program in 2011.
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Worked with DecoType on advanced projects for Arabic font technologies and digital solutions.
This rare expertise bridges artistic knowledge of Arabic calligraphy with managing complex digital projects, positioning me uniquely in this global niche.
3. Editorial and Book Design (Desktop Publishing)
I have extensive experience in editorial design and Arabic book publishing.
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Collaborated with prestigious publishers and institutions such as Brill, New York University, Kalima, Esdarat, and many others.
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Designed and produced hundreds of books with meticulous attention to Arabic typographic detail and publishing standards.
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Specialized in bilingual layouts (Arabic and English), balancing complexity with clarity.
This specialization has positioned me as a bridge between global publishers and Arabic content, providing design solutions that meet the highest international standards.
Recognized for Excellence
My work has been featured and recognized for its contribution to modern Arabic visual expression. This external validation reflects my commitment to creating timeless, impactful design.
Born of Tradition. Built for the Future.
My journey began in Damascus, Syria, where I was surrounded by the structured elegance of Arabic calligraphy. I saw it not just as an art form, but as a living design system—rhythmic, meaningful, and deeply rooted in culture.
This fascination guided me from fine art to the dynamic world of creative direction. For over 25 years, I’ve worked to bridge these two worlds, helping brands connect with Arabic-speaking audiences through designs that are both beautiful and strategically sound.
Hands-On Creative Leadership
I don’t believe in layers or one-size-fits-all solutions. I transitioned into independent practice to work directly with clients like you. This means you get a single point of contact who is both an artist and a strategist.
Direct Collaboration
You work directly with me from start to finish. No account managers, no layers.
Artist & Strategist
I blend fine art with market-driven strategy to create designs that work for your business.
Deep Creative Focus
Every project is a personal investment, built with care and a hands-on approach.
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