Arabic University Logo Design: Background & Context (UAE)
This case study documents an Arabic university logo design and early visual identity exploration for the University of Fujairah in the UAE, including bilingual Arabic and English typography and emblem directions.
Following the official decree merging Fujairah University and the University of Science and Technology under the name University of Fujairah, a new academic entity was born, one that carries the legacy of both institutions and represents the future of higher education in the Emirate.
With this, the need arose to create a unified visual identity that:
- Reflects Fujairah’s cultural and academic significance
- Honors the institution’s role in shaping future generations
- Communicates credibility, modernity, and heritage in equal measure