Arabic Logo Design for Ghaf Benefits
Ghaf Benefits is a UAE-based employee wellbeing platform offering digital solutions for workplace health and engagement. When the brand approached me, they were looking for a bilingual Arabic-English logo that felt clean, trustworthy, and deeply connected to UAE culture. This project focused exclusively on crafting a culturally relevant logotype that could lead the brand visually in digital and professional environments.
Challenge
To design a bilingual Arabic-English logo that reflects the values of trust, wellbeing, and national identity. The logo needed to feel both modern and authentic, with a visual style that works well across screens, business presentations, and digital platforms.
My Role
Custom Arabic logo design, bilingual logotype development, and visual direction tailored for digital usability.
Solution
I created a custom wordmark inspired by the Ghaf tree, a national symbol of resilience and generosity in the UAE. The Arabic script was designed with smooth, humanist curves that convey clarity and softness, while maintaining structural balance with the English version. The two scripts were composed side by side with visual harmony, ensuring the logo feels bilingual without compromising cultural nuance.
Impact
The logo helped establish a strong visual presence for the brand during its rollout. It resonated especially well with enterprise clients and internal stakeholders who valued its cultural relevance. The logo gave Ghaf Benefits a clear identity — grounded in UAE values and ready for modern digital use.