Haroof Brand Identity

Haroof is a women’s fashion label inspired by the meaning and form of Arabic letters. The brand identity was developed around an Arabic-first visual system that feels refined, feminine, structured, and culturally rooted.

The concept treats Arabic letters as both language and form. Instead of using calligraphy as decoration, the identity uses geometry, proportion, and balance to turn the word “حروف” into a compact visual signature.

The final logo was designed using a Square Kufic approach, creating a structured Arabic wordmark that holds its shape across packaging, labels, digital use, and brand applications. The system also includes a supporting English layer, color palette, packaging direction, and brand toolkit.

Sector:

Women’s fashion

Category:

Brand Identity / Arabic Logo Design / Fashion Branding

Role:

Brand identity design, Arabic logo design, packaging direction, and brand toolkit

Deliverables:

Arabic logo, English supporting lockup, color palette, packaging applications, clear space rules, and brand toolkit