Course · Nihad Taisir

Arabic Branding: From Cultural Insight to Visual Identity

بناء العلامة العربية: من الفهم الثقافي إلى الهوية البصرية

Develop an identity direction grounded in cultural understanding, audience needs and Arabic visual language. Connect research and positioning to letterforms, bilingual relationships and a small, coherent visual system, then test and explain the design decisions.

Discuss your brief Explore the details ↓

Duration: 15 teaching hours, plus breaks
Delivery: In person or live online
Group: Up to 16 in person / 12 online
Experience: Intermediate design practice

What participants
will take away.

Per individual or team: a one-page strategic brief, one identity concept, typography and colour rationale, two sample applications and a concise presentation. This is an educational prototype requiring further development before commercial deployment.

Translate a cultural observation into a justified design criterion.
Set language priorities and evaluate Arabic and Latin relationships.
Build and defend a consistent identity direction.
Identify what requires further research or specialist input.

Who the program
is designed for.

Graphic and brand designers, art directors and advanced design students. Brand managers may join a paired design team.

Before attending

Basic brand-design practice, one familiar design application and ability to explain design decisions. Arabic reading or an agreed reviewer; English-only participants can work in mixed teams.

The learning
sequence.

15 teaching hours. In person: 3 days, each 5 teaching hours plus 60 minutes breaks. Online: 6 sessions, each 2.5 teaching hours plus 15 minutes break. Optional independent research: 2 hours.

Day 1 Cultural insight and positioning

Brief, audience and cultural research questions
Analyse references and distinguish evidence from assumptions
Build an audience and positioning brief
Language priorities and visual research
Present and critique the brief

Day 2 Identity direction

Arabic letterform and bilingual relationship principles
Explore concept routes
Develop one identity direction
Critique, select and revise

Day 3 System and application

Define type, colour and hierarchy rules
Apply the direction to two touchpoints
Present and review projects
Revise and set development priorities

Plan the room,
tools and materials.

Organizer arrangements

Studio-style room, projection, power, internet, pin-up or shared review space and participant background information.

Resources and facilitation

Curriculum, practice examples, research and decision templates, a bounded brief, critique and final development feedback.

Session setup

Table groups with visible review space. Maximum 16 enables four teams with time for critique. Online uses smaller groups and a moderated shared workspace.

Questions before
planning a session.

Can the program be adapted to our group?

Choose an institutional, cultural, hospitality or consumer scenario. Use confidential client work only with explicit permission and an agreed access plan.

Is this an open-registration class?

These programs are arranged for institutions, organizations and commissioned groups. Dates, language, participant profile and final scope are confirmed through an enquiry.

Led by Nihad Taisir.

Nihad Taisir Nadam is a Dubai-based Creative Director and Arabic Branding Expert with more than 25 years of professional experience. His practice connects Arabic and bilingual identity, typography, digital calligraphy and Arabic script technology.

Shape a program for your audience.

Share the audience, learning objectives, participant numbers, preferred dates and location or online format. The curriculum, materials and delivery arrangements are agreed before booking.

Send an enquiry →

Use the invitation form and mention the program or experience. An enquiry does not confirm a booking.