Day 1 Briefing and decisions
- Map the leader's role and the design problem
- Develop a usable brief and decision criteria
- Allocate roles and plan cultural and language review
- Run a simulated design critique
- Reflect and revise feedback
Course / Masterclass · Nihad Taisir
Creative Leadership for Arabic Design Projects
القيادة الإبداعية لمشاريع التصميم العربي
Practise leading the decisions that shape Arabic design projects. Work through briefing, team roles, critique and stakeholder conversations, with attention to cultural context, language integrity and the consistency of the final design.
- Duration
- 10 teaching hours, plus breaks
- Delivery
- In person or live online
- Group
- Up to 16 in person / 12 online
- Experience
- Prior design-project responsibility
What participants
will take away.
A creative brief, decision matrix, critique agenda, responsibility map and practical action plan for one project. No designed artwork is required.
- Write clear creative decision criteria.
- Give actionable critique grounded in the brief.
- Define team responsibility and approval authority.
- Plan cultural and linguistic review before final delivery.
Who the program
is designed for.
Art directors, senior designers, creative leads, design managers and communication leaders who commission or supervise design.
Before attending
Bring an anonymised project situation; willingness to participate in discussion and role-play. No specialist software is required.
The learning
sequence.
10 teaching hours. In person: two days of 5 teaching hours plus 60 minutes breaks per day. Online: four sessions of 2.5 teaching hours plus 15 minutes break.
Day 2 Stakeholders and delivery
- Handle competing stakeholder priorities
- Role-play a presentation and difficult feedback
- Set approval stages and quality checks
- Build a project leadership plan
- Personal commitments and peer review
Plan the room,
tools and materials.
Organizer arrangements
A room arranged for small-group discussion, screen, whiteboard, host support and an agreed anonymised brief. Online breakout capability is useful.
Resources and facilitation
Case scenarios, critique and decision templates, facilitated simulations and individual action-plan feedback.
Session setup
Tables of 3–4 for role-play. Protect discussion confidentiality and avoid collecting real personnel-performance data.
Questions before
planning a session.
Can the program be adapted to our group?
Adapt to an in-house team, agency or commissioning department. A five-hour masterclass is possible with briefing and critique only; it needs a separate reduced outcome statement.
Is this an open-registration class?
These programs are arranged for institutions, organizations and commissioned groups. Dates, language, participant profile and final scope are confirmed through an enquiry.
Led by Nihad Taisir.
Nihad Taisir Nadam is a Dubai-based Creative Director and Arabic Branding Expert with more than 25 years of professional experience. His practice connects Arabic and bilingual identity, typography, digital calligraphy and Arabic script technology.
Shape a program for your audience.
Share the audience, learning objectives, participant numbers, preferred dates and location or online format. The curriculum, materials and delivery arrangements are agreed before booking.
Use the invitation form and mention the program or experience. An enquiry does not confirm a booking.