Speaking with Nihad Taisir

Talks & Lectures

محاضرات في التصميم العربي والخط الرقمي والقيادة الإبداعية

Professional perspectives on culture, language, letterforms and design technology. Presentations are shaped for the audience, with time for questions and discussion.

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Nihad Taisir with a composition of Arabic letterforms and digital calligraphy — Arabic calligraphy, digital practice and emerging technology.

Featured lecture

Arabic Calligraphy in the Age of Digitization and AI

الخط العربي في عصر الرقمنة والذكاء الاصطناعي

A journey from classical Arabic calligraphy to printing, computer fonts and experiments in calligraphy automation, through to the emergence of generative AI. The lecture includes a demonstration of ArabicDesign.ai and a discussion of the decisions that still require human judgement.

Suggested format: 45 minutes: a 30-minute presentation and 15 minutes for questions.

Audience: Employees, cultural audiences, designers and anyone curious about Arabic lettering and technology. No technical experience is required.

Arabic Visual Identity: Culture, Language and Design Decisions

الهوية البصرية العربية: الثقافة واللغة وقرارات التصميم

Explore how cultural context and Arabic language shape visual identity decisions. Through focused examples, the talk examines the relationship between a brand's idea, its letterforms and the audiences it serves.

Audience: Cultural-program audiences, design students, brand teams and commissioning leaders.

Recognise where language affects brand decisions.
Identify culturally superficial visual choices.
Ask more useful questions when commissioning identity design.

Suggested format: 45-minute presentation and 15-minute Q&A.

Leading Arabic Design Projects with Clarity

قيادة مشاريع التصميم العربي بوضوح

Consider how creative leaders turn a brief into clear design decisions. The talk addresses critique, competing priorities and cultural and linguistic review, with practical questions that teams can use in their next project.

Audience: Creative leads, senior designers, marketing and communication managers, and teams commissioning design.

Recognise unclear decision ownership.
Distinguish opinion from useful critique.
Identify when cultural or language review is needed.

Suggested format: 45-minute presentation and 15-minute Q&A.

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or keynote.

Talks can be delivered in person or as a live webinar. Share the audience profile, theme, available time, language and intended discussion.

Practical requirements

Arrange a suitable screen or projector, sound appropriate to the room, a host for the questions and a technical check before the session. A live demonstration requires reliable internet and a prepared fallback.

Photography, recording, distribution of slides and any reuse of the session are agreed in advance.

Led by Nihad Taisir.

Nihad Taisir Nadam is a Dubai-based Creative Director and Arabic Branding Expert with more than 25 years of professional experience. His practice connects Arabic and bilingual identity, typography, digital calligraphy and Arabic script technology.

Shape a program for your audience.

Share the audience, learning objectives, participant numbers, preferred dates and location or online format. The curriculum, materials and delivery arrangements are agreed before booking.

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